The eco-friendly Honda Insight electric hybrid car is the worlds most popular hybrid vehicle. The Insight cannot be faulted for reliability, ingenuity, or engineering.

However the feeble styling, optimised for low drag, plays into the hands of alternative fuel nay-sayers.

Why can't the Insight have a more 'normal' appearance? Why does it make everyone who drives it look like a weakling? Honda has spent a lot of time and money developing the technology for the Insight, why not put a bit of effort into the appearance.