| Make
|
MG |
| Model |
Zero |
| Concept
year |
2010 |
| Production
year |
- |
| Engine |
- |
|
The Zero concept is a preview of MG's
new global design language |
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|
The MG Zero concept which was revealed at the 2010
Beijing Auto Show is an all-new vehicle developed by the
company under its new Chinese owner's SAIC.
The MG Zero was designed in Birmingham, UK, by the MG
Global Design unit. The team was led by British MG Design
Director Anthony Williams-Kenny. The concept is being
used to give a taste of what's to come from the company
in the future, and also demonstrate a new global design
language which will hopefully appeal to buyers across
the world. And it's a pretty good start. Not too over-the-top,
and not too bland either. It has a nice blend of bold
original lines, and the styling cleverly uses the sharp
octagonal shape of the 'MG' badge as a source of inspiration.
MG's overlords at SAIC are also using the Zero concept
to showcase their engineering capabilities by integrating
their latest, and upcoming technologies. The futuristic
interior has a highly technical appearance which is characterized
by clinical lines, swathes of white fabric, and bright
red accents. Touch screens are designed to allow the occupants
to interact with the world around them - although quite
how this is achieved is unclear from the information provided
in the press release - and a floating center console wraps
neatly into the drivers seat.
Commenting on the exterior design of the MG Zero concept,
lead designer Tony Williams said "This concept shows
a bold, individual soul. The bonnet is formed around the
famous octagonal badge, the graphics flow into striking
lamps and the large lower grille completes the confident,
sporty character. The body-side has a strong shoulder,
a dynamic scalloped feature in the doors and flared arches
to give a wide stance and strong road presence. The feature
lines have been designed to give a strong relationship
to the wheel arch demonstrating the fun nature of the
cars dynamics."
The rear of the MG Zero concept features an illuminated
communications system which is neatly integrated into
the panel just below the rear window. This system allows
the driver to display text and interact with drivers around
them. On the pictures published by MG, the message reads
"we're happy family". I'm guessing that's the first and
last innocent and polite message you'll ever read on the
back of the vehicle if it were to ever make production!
Similar and related vehicles:
MG RV8 Concept
MG GT
MG EX-E
MG Midget
Rover 75 Coupe
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