| Make
|
Buick |
| Model |
Avant |
| Concept
year |
2009 |
| Production
year |
- |
| Engine |
- |
The Buick Avant, or Small Premium Buick concept which
was developed by GM's designers at GM LAB (a kind of open
source design experiment) is an undefined concept vehicle
which is aimed at luxury car buyers who want something
a little smaller. I say the Avant is undefined because
instead of their being a final, finished concept there
are a series of ideas and designs, any one of which could
make up part of the final product. In total Buick came
up with six exterior designs and four interior layouts
to gather as much feedback as possible.
At the start of the Small Premium Buick project the designers
looked at rapidly growing markets around the globe, places
like China - where Buick already has a strong presence,
and tried to develop a car which would suit potential
buyers in these countries, and also city dwellers around
the world.
The idea was to produce a vehicle which would offer premium
level features and creature comforts, while also adhering
to small overall dimensions. The designers also wanted
to convey the feeling of luxury without using flashy and
showy styling, but instead adding sense of quality and
purity. The result is a couple of unique ideas, one is
called "luggage porter", this system is designed
to help lift he luggage or cargo out of the rear of the
vehicle. And the other is an intelligent door system which
senses when there is another car, or other object preventing
the door from opening in a conventional manner, and in
these circumstances it slides open instead.
Andrew Smith, one of the designers at GM LABs said of
the Buick Avant; "The world of luxury is changing.
It isn’t all about bling. As luxury customers become more
discerning, more conscientious, and more pressed for time,
there is a way to improve their lives with a small premium
car.
We worked to translate these insights into useful and
desirable vehicles; concepts that are about more than
just styling. Yes, aesthetics are an important; they convey
the owner’s tastes and values. But we also developed a
series of features that consumers would find both useful
and delightful.
What is a Premium Buick experience about? Relaxation…
anticipation of your needs… effortless travel.
How can this be translated in a Small vehicle that is
relevant in the evolving global marketplace? Efficiency…guilt-free
pleasure…aesthetic presence on a smaller scale. "
Similar and related vehicles:
GM Bare Necessities Car
GM Bare Necessities Truck
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